The Fame Monster is attacking India.
Lady Gaga and her team have launched a formal strategy to spread her brand in the booming, Bollywood-crazed India market. The team has tapped the founders of Desi Hits, a New York-based media company that produces and distributes entertainment content targeted at South Asians all over the world, to help build her brand, particularly in India but also in the large South Asian diaspora.
"The reason I'm going to India now is because I can," said Lady Gaga, who has the nickname "Fame Monster" because of her candid admission of wanting to spread her music and name across the globe. "I didn't have the money or the resources before to travel and bring all of my things with me and reach an entire new territory of fans."
The push into India is part of the massive marketing and social-media machine the Lady Gaga team has created around the release of her third album, "Born This Way."
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